Here are some cool pics done by Shirlaine Forrest of Lee on the UK leg of their tour. Next Australia and Japan. Check their music out, damn fine music it is…LostProphets web site
Photo by Shirlaine Forrest www.shirlainephotos.co.uk
Photo by Shirlaine Forrest www.shirlainephotos.co.uk
Photo by Shirlaine Forrest www.shirlainephotos.co.uk
One of the coolest things just happened.
A guy phones me from the air, says he will be Vancouver at 3, can I meet him with some of our guitars. “Ya, for sure”. So I go out to the private jet airport and wait. That in itself is kinda cool
And then this beautiful bright white jet comes honking in, comes to a rocking stop. He waves at me from the cockpit of a Gulfstream IV, the door drops down, he comes bounding down off the jet, comes into the terminal where I have our guitars laid out.
He looks at the guitars and goes “Whoa, those are ridiculously cool” Plays them for a bit and says “right on”
Then he pulls out a wad of 100s “I’ll take em” he says “what do ya need?”
I truly enjoy this business, ’cause we get to work with guys making music that I really like. Thornley is one of them, for sure, totally get off what he does. He is a great, great guitar player and it is ‘effing magic watching him play one of our custom guitars.
This is our first full on music video where we are featured in the lead. The first of many more to come…
One of the absolute pleasures about what I do, is getting to see new bands that are up and coming. These guys are just fantastic, blew me away. And now the guitar slingin’ demons are playing a LMG T.
Take a look and listen..
We got the cover and an exceptional review. They totally got what we are about and nailed the things that we have been saying all along – “It’s metal but the guitars sound fantastic”
Have a read..I will make a believer out of you as well.
A big thing for us, a small company without a vast advertising budget and resources to pay for a massive public relations campaign, is to get the word out about the quality of sound of guitars or our company in general.
About a month ago, I was talking to one of my friends, who is the marketing guy for the pro football team in town and he says ” you have to get onto facebook”
I go “I am, I have a profile, with my face and my family pics, but I just don’t get it. I mean all these people typing about their days and stuff, how the hell is that going to market my guitars.”
“Advertise, use the facebook advertising” he says “it is amazingly focused, you can target exactly who you want and when and where and you can spend what you want, couple hundred or a thousand or more.”
Now, we have worked with Adwords before, as a way of marketing, every couple of years I run out another campaign. I can see the theory behind it, but for the money I just didnt see the return, you can see the click throughs, as a stat increase, the stats are done 72 ways to sunday, but it didn’t translate into conversations or ongoing involvement.
Facebook advertising did, I picked a city, focused on the city and key words that I know attract guitar players.. like guitar..:) and lo and behold, I was involved in a bunch of conversations with folks asking about the guitars and the way we build them and the sound etc. It is fantastic and it continues on today, I have a bunch of guitar players that quite fired up about our guitars and talking to others and you can feel the excitement building. And that is only a week.
I like this, this form of interaction, time consuming yes, but I think you get a bunch of people who know about your product that can talk intelligently about it and that is good. And you the cool thing is that , there is a pretty damn good form of camaraderie thats ensues from being a facebook friend or fan. It is so human, it is like hanging around back stage talking about the show or the clubhouse after a game.
I was sitting yakking with a producer/cameraman , about a video shoot we have coming up and was telling him about this, about who I have talked to ( more on that later, have to see if it pans out first ) and it struck me that the way I am able to interact with potential customers is amazing, absolutely amazing. I kept hearing about face book, about it being this amazing way to be in touch with people. I thought it was more for my kids and their pics of all their pals sticking their tongues out and making devil horns with their hands..
I am amazed once again. for it is in my lifetime , a very big change in how we do and will interact, I can certainly see this type of networking is going to be much of what we do day to day in the future.
For now, new as I am, I am enjoying the conversations, they are great and I will let you know how it all pans out business wise.
Heinz is one of the top selling artists in Germany.
Here is the life style that a rock gets and of course, the shot with our guitars.
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